Do you want to increase sales for your cannabis company? If so, you need to know how to identify your target audience. After all, it’s difficult to make a sale if you don’t know who you’re selling to. Keep reading for tips to help you identify your target market and use that information to create custom cannabis packaging that increases sales.

How to Identify Your Target Audience as a Cannabis Company

Whether you’re starting a new business or marketing a product, it’s essential to identify your target audience. This can be challenging, but it’s necessary to ensure that your marketing efforts are effective. There are a few key questions to ask when trying to identify your target market.

1. Who is Most Likely to Use Your Products?

You can lean on cannabis statistics to help answer this question. For example, 22% of American consumers between the ages of 18-25 have used marijuana in the past month, and 34.8% have used it in the past year. This is the most active age group when it comes to cannabis consumption. Do you want to reach this younger demographic, or are you creating products that appeal to an older generation?

2. What Needs Do Your Products Address?

It’s important to understand why consumers use THC and CBD products. People use THC products for a variety of medical and personal reasons, such as:

  • Relieving pain
  • Improving sleep
  • Increasing appetite
  • Decreasing nausea
  • Relieving anxiety and PTSD
  • Improving quality of life

People use CBD products for similar reasons, such as:

  • Pain
  • Anxiety 
  • Insomnia
  • Arthritis
  • Stress
  • Muscle spasms/soreness
  • Depression
  • Skincare
  • Pet care
  • Digestive issues

Each type of product appeals to a different type of customer. For example, people looking for pain relief are likely to be interested in topicals, while people who want to relax are more likely to be interested in flower. 

You can position yourself in the cannabis industry and stand out among competitors by becoming the go-to brand for specific purposes. Do you want your products to be known for stress relief and improved quality of life? Do you want to target people who use THC or CBD products for sleep? By narrowing your focus, you can create a brand identity and messaging that speaks to your target audience and helps solve their problems. 

3. What Messaging will Resonate with Your Potential Customers? 

Once you know the problem that your cannabis products solve, you can craft messaging that resonates with your target audience. Do you want to be known as a fun-loving brand, a luxury brand, or a budget-friendly brand? By knowing who your target audience is and what’s important to them, you can design marketing campaigns and custom cannabis packaging that appeals to their wants and needs.

Choosing Cannabis Packaging that Engages Your Target Audience

Once you’ve answered those questions, you’ll have a better sense of your target audience and how to reach them. Keep in mind that your target audience may change over time, so it’s important to review and update your marketing strategy periodically. By taking the time to identify your target audience, you’ll be able to focus your marketing efforts better and choose cannabis packaging that increases sales for your company. After all, your packaging is often the first thing that potential customers will see. So how do you choose the right packaging for your target audience?

One of the most important factors to consider is the age of your target audience. If you’re targeting younger consumers, you’ll want to use bright colors and bold designs. If you’re targeting an older demographic, you’ll want to use more subdued colors and classic designs. 

Another important factor to consider is the type of product you’re selling. If you’re selling edibles, you’ll want to use child-resistant packaging. If you’re selling CBD products, you’ll want to use packaging that highlights the natural ingredients. Regardless of your target audience or product type, always make sure to choose legally compliant cannabis packaging. This will ensure that your products are safe and legal to sell in your state.

Lastly, you want your cannabis packaging to stand out on the shelves. The competition is fierce in the cannabis industry, and your packaging can make or break your cannabis sales. You can position yourself ahead of the competition by choosing high-quality packaging that’s unlike anything on the market. 

Appeal to Your Target Audience with Custom Packaging from Green 420 Pack

At Green 420 Pack, we understand that cannabis packaging needs to be both eye-catching and functional. That’s why we offer a wide range of custom packaging options. We specialize in custom packaging for cannabis products, and we’ll work with you to create a design that reflects your brand identity. From there, we’ll print your packaging on high-quality materials your audience will love. Want to learn more? Contact us today to talk to a cannabis packaging expert!