If you’re a cannabis farmer, cultivator, or grower, staying up-to-date on the latest industry trends is essential. Predictions for 2022 show that the cannabis market will only continue to grow. Now is the time to familiarize yourself with this year’s cannabis industry trends to ensure your business is ready for what’s ahead. So, read on for a glimpse into the future of the cannabis industry!
6 Cannabis Industry Trends to Keep an Eye on This Year
How is the cannabis industry changing? First of all, it is evolving rapidly, with new advancements and innovations happening all the time. So what can we expect in 2022? Here are some of the top trends to watch for and predictions for what’s to come.
The Technological Innovations Will Lead to New Products
Each year, continued research on cannabis plants leads to more significant innovations in the market. We predict that new product categories will emerge in 2022, giving customers even more options for cannabis consumption. THC-infused and CBD-infused beverages are leading the way. For example, Buddha Teas released a line of six CBD-infused teas with popular flavors such as chamomile, peppermint, and green tea. Wynk sells seltzers with 2.5mg of THC and 2.5mg of CBD in every can. And Kill Cliff offers a CBD-infused energy drink with 125mg of caffeine, 125mg of broad-spectrum hemp, and 25mg of CBD. The cannabis beverage market is booming, and you can expect to see even more brands emerge in the sector in 2022.
The Cannabis Plant Will Continue to Produce
Don’t think that because we’ve discovered how to extract THC and CBD from the cannabis plant, there’s nothing left. There are nearly 100 lesser-known cannabinoids in each cannabis plant. Keep an eye out for these four uncommon cannabinoids to become increasingly popular in 2022:
- Cannabigerol (CBG)
- Cannabinol (CBN)
- Tetrahydrocannabiphorol (THCP)
- Tetrahydrocannabinol-O-acetate (THC-O)
The Wellness and Cannabis Industries Will Collide
The cannabis industry isn’t the only one seeing significant success as we start the new year. The health and wellness industry is growing on a similar trajectory. We predict that these two industries will collide in 2022. Cannabis brands will begin to target their messaging to be more wellness-centric to leverage the multi-trillion-dollar wellness industry. Because of CBD oil’s unique pain and anxiety-relieving properties, more CBD products will take center stage as options for increased well-being. From mental health to physical recovery, there are multiple avenues for cannabis companies to market their products and reach new consumers in the wellness sector.
The Competition Will Only Get More Fierce
With new product categories, expanding cannabis brands, and more ways to reach consumers, 2022 market conditions will become more competitive. It is already challenging for cannabis brands to promote themselves online because of censorship on search engines and paid advertising sites. The few companies that broke through in the past will have more brands to compete with in the near future. Because of this, ensuring your brand stands out from the crowd is essential. It’s not enough to simply manufacture the most popular cannabis products. You must also create customized branding and unique packaging to break through the noise. At Green 420 Pack, we have the packaging products and services you need to compete and grow your cannabis business in 2022.
The Federal Legalization Will Be Closer than Ever
Cannabis consumption is still illegal at the federal level. And although we don’t predict that will change in 2022, we do believe country-wide legalization is closer than ever before. Currently, recreational cannabis consumption is legal in 18 states and Washington D.C., and medical marijuana is legal in 37 states. Hemp-derived products with less than 0.3% THC are federally legal in all 50 states. However, continuous and ongoing advancements in cannabis research have led to increased knowledge of the benefits and possibilities of cannabis cultivation. We predict that as more information becomes available and the growing number of known benefits become recognized and accepted, additional states will join in legalizing recreational cannabis use. This would provide increased access to and demand for cannabis products.
The Cannabis Industry Will Become More Social
The federal government and over 30 states still have laws that criminalize marijuana. Conversely, the states that have legalized it are taking cannabis to the next level with consumption lounges. These lounges permit on-site cannabis consumption in various forms, including smoking and vaping. Many also sell cannabis-infused food, drinks, and products. One of the most popular consumption lounges, NuWu Cannabis Marketplace in Las Vegas, is an establishment that offers a 24-hour drive-thru. You can also find cannabis consumption lounges in Illinois, San Francisco, and West Hollywood, as well as Canada and the Netherlands.
Keep Up with Cannabis Industry Trends with Green 420 Pack
The cannabis industry is rapidly changing. With new technologies, innovations in product development, and more opportunities for recreational consumption, the future looks bright for the cannabis industry. Whether you’re a cannabis farmer, dispensary owner, or simply an interested observer of this fast-growing market, it pays to keep up with these six cannabis industry trends. We predict they will shape the face of cannabis culture over the next few years.
At Green 420 Pack, we help cannabis growers, cultivators, and manufacturers stay ahead of cannabis industry trends with customized packaging. Marketing your products is essential to success, and it all starts with branded packaging that makes a statement. Contact us today to learn more about how we can help you position yourself for your best year yet.